Many people use blogger to get free pointer sites. If you can find a few people to link to your pointer site, this could be very effective. However some of the pointer sites I've seen are just the same post over and over again. I suppose you'd have to link to those kinds of pointer sites with your own sites because no one else would want to be associated with that type of link.

Search engine optimization tip: Get links. The best links are links from sites related to yours, sites with similar content. I wouldn't exchange links with unrelated sites, but one way links from unrelated sites won't hurt you. One way links from unrelated sites will probably never hurt you because then your competitors could sign you up for free for all link pages and the like to hurt your rankings (thereby improving their own).

Page Rank is losing importance. It still matters, but I'm just as willing to exchange links with a PR 3 site as I am with a PR 5 site. Why? Because...

Anchor text is key. What you really need are lots of links that contain your keywords. Where should the links come from? All over the web, because...

Search engines can determine your site's IP. There is no clear indication that they do, and many experts debate how critical it is to ahve incoming links from numerous IP addresses. Even if it is not critical now, it probably will be at some point in the future; links from different IPs really do indicate that a site is integrated into the web.

I moved this blog a long time ago, but I'm back with a new focus on how links fit into the search engine ranking picture. I now have over ten web sites, and by tracking where they are in the SERPs I've been able to discern a few things about linking and search engine rankings.

I recently filled out a reciprocal links request after following an adsense ad, thinking the link would be at http://www.kleeneze2003.co.uk/links.htm (not a great page as it has many outgoing links, but at least it's ranked 4 by google) but the link ended up at http://www.kleeneze2003.co.uk/links/links12.html which isn't even ranked by google and is quite few clicks away from the home page (and even the links page).

I sent them an e-mail asking them to rectify the situation by including my link on both pages. If you see their adsense ad, don't bother signing up for their links program as I doubt they're going to fix this. I'll let you know if they do.

And google has updated my page rank. ESL go.com is back to pager ank 6. Next stop =7! How? With my new free reciprocal links page I should be getting lost of reciprocal links. I mean hey, both my links pages are ranked at 5 by Google...

I was upset when my main page for ESL go went from page rank 6 down to 5, but I just noticed that Yahoo is down from 10 to 9. I think that makes me feel better.

I recently realized something I've been doing wrong since I started ESL go.com - English as a second language learning and teaching and that is the text of the hyperlinks. For example a link like ESLgo doesn't help for the keyword ESL. That's why a domain name like esl-go might have been better. Now I realize the problem and ask people to put ESL go in the text link. Of course other ESL sites don't want me to do better in the search engines so I get annoyed dealing with webmasters who insist on eslgo for my site's title. I'm tempted to type link:http://www.eslgold.com/ into google and e-mail all the sites that link to this guy to suggest that they link to my site and delete the link to his.

Another thing I realized is that graphic links don't contain any keywords. Master of the obvious eh? On my site, I have a graphic header and drop down menus for a footer, and in the end my 250 pages of internal links don't help me out with key words at all. The header has to stay, but my footer will be redesigned to consist of keyword rich text links.